Our world is full of beautiful looks. You’ll find stunning hair created by talented stylists on Instagram, Pinterest, Facebook, Google and in every corner of the internet. But let’s face it, even the best stylists in the world sometimes create looks that just don’t look great and this can lead them to lose a little – or a lot – of confidence in their ability to do their job well.
If anyone ever tells you their work is HOT all the time, they’re lying (harsh, I know!)
Has this ever happened to you? Have you ever been creating a look and it’s just not coming together like you envisioned?
Today I’m going to talk about what to do when styling goes wrong and share with you some tips I’ve personally found have helped me recover in situations like this.
This sounds simple, but it took me years to feel confident enough to redo a section because I was worried my client would think, “she can’t do it – my stylist is in trouble!”
GET OVER YOURSELF (sounds harsh, but I had to give myself this pep talk).
It will both be quicker and look better if you take it out out and redo – I PROMISE. Your client won’t mind, all you need to say is “I’m just not 100% happy with how this section is sitting. It will take me less time to just redo it than try and fix it later.”
Now that wasn’t so hard was it?
I needed to learn to NEVER FALL IN LOVE WITH YOUR IDEAS! We’ve had many shoots where I’ve had to speak up and say to my photographer and styling crew, “sorry we need half an hour to redo this look because its just NOT WORKING.”
I also truly believe a good brief before you start prep is super important. It only takes 5 minutes and can set you up for a smooth and happy day together with your team. This was a hot tip I learned in my REDKEN days that has stayed with me for years. If something isn’t working, a good support team won’t just say “oh that looks nice”, a good support team will notice what’s not looking good and bring it to your attention. Nice means…
N – Not
I – Interested To
C – Care
E – Enough
If you set this rule in place before the madness of the day starts you will all be assured a successful day together.
Now you know what to do and what will work for you in the future, add it into your consultation process and team brief before you get started. That way clients know you’re only going to do what makes the hair look fantastic, not what makes you feel more comfortable.
I hope this bit of advice helps you in your world of styling – we are so blessed to have a career we love.
“ITS A BEAUTIFUL THING WHEN A CAREER AND PASSION COME TOGETHER”
Looking to take your long hair styling skills and confidence to the next level in 2018? Hands on workshops are the best way to learn and places are filling fast! See if Lorna Evans Education is coming to a city near you in 2018.
At Lorna Evans Education we consistently get requests to visit various areas all over Australasia. As much as Lorna would love to host her workshops everywhere, her travel has to be worth the many expenses involved. The great news is, there is so much YOU can do to help, as was the case earlier this year.
One evening in February, Lorna received a random Facebook message asking her to come to Invercargill, New Zealand. Lorna had time available so she wrote back a few options. Together, the ladies were able to find a mutually beneficial time, and Lorna’s travel was promised based on a minimum number of students.
Combined, the women embarked on a path that resulted in a phenomenally successful venture. Not only that, but a lady from a town called Paraparaumu on the Kapiti Coast caught on and invited Lorna to her area as well, which resulted in another terrific workshop! The ladies from both areas can be completely credited for making this all happen. This is their story:
Natasha King – First Point of Contact and Member of the NZ Association of Registered Hairdressers
“I am based in the Southland of New Zealand. Our sub committee wanted to have someone of Lorna’s status visit our region to give an opportunity to our local stylists that would normally be out of reach. I took a chance and reached out to her via a Facebook message. Lorna started interacting with me right away and was very positive about the possibility of travelling to our little area. Together with the ladies from Halcyon Salon, who ended up hosting the event, we found the perfect class format and dates for her visit”.
Kyla Mclean – Halcyon Salon and President of the NZ Association of Registered Hairdressers
“We never get the likes of Lorna on our doorstep so to have her here was huge! We began marketing the possibility of her visit by putting a survey on our Association Facebook page asking what they would like to learn from Lorna if she were to visit our area. A lot had seen her at an Expo, plus follow her on social media, so the mention of her name got people excited.”
“The survey gave us a great idea on what the majority of our stylists wanted to learn from Lorna, which helped us determine the type of classes to offer. We ended up giving our stylists a choice: A Look & Learn evening, an interactive day, or attending both. This set up was terrific and easier to sell – it allowed more levels to get the benefit of Lorna while she was here, from apprentices all the way to senior stylists”.
Once the class dates, format and locations were locked in, the staff at Lorna Evans Education were able to create professional artwork to help sell the class. Lorna shared all of the information throughout her own personal networks and on social media, but the ladies from Invercargill were the ones to ultimately get the numbers:
“The next piece of the puzzle was to sell the class and sell it quickly. We needed a minimum of 15 bookings to make it worth Lorna’s expenses to come over. Thankfully, we have a very active and passionate membership here in Southland so we were quite confident of getting the numbers required. It’s not often that we get people of this caliber so we knew it would be popular”.
“We marketed her visit within our Calendar of Events, we used Facebook to engage with all of our local and neighbor industry peers, plus word of mouth and Lorna’s reputation speaks for itself. If I were to offer any advice I would say go around and personally invite your local peers, the power of interaction is greater than an email! Get excitement buzzing over social media, make sure to get everyone to like and share and it will happen”.
“I decided if it was good enough for Invercargill to host Lorna it was worth trying to get her to come to the Kapiti Coast. I asked Lorna how many people she would need to attend to make it work and made it my mission to get the numbers. Lorna made it easy to organise. I put it on my Facebook page and we got people to share it. We also put it on the New Zealand professional hairdressing Forum Facebook page. Our Wellington Regional Hairdressing Association worked hard to promote it as well. It was amazing. Everything ran really smoothly. Lorna was great, she kept it fun and it is always nice to be in the company of like-minded people. The group size was good and having Lorna at our salon was really special”.
The Invercargill ladies were very successful in selling the class. Nearly 30 people attended the Look & Learn session, with 16 following on to do the workshop the next day. In Paraparaumu the class was a terrific size of 11 students. Both trips were well worth Lorna’s travel and time, and the exercise proved that, by combining local area knowledge and Lorna Evans Education expertise, Lorna can successfully visit anywhere.
The ladies had a few final tips to share:
Kyla Mclean: “This was HUGE for us – we are barely a city located at the bottom of the South Island often forgotten about. No one comes here – we wanted to change that! We have the most passionate hairdressers down here that are hungry for education. It really meant the world to us to have her in our space. Halcyon was designed so we could accommodate education like this, so, build it and they will come!”
Natasha King: “The courses delivered were very well received. We have only had positive feedback. I have already suggested to all the other regions that they can approach Lorna themselves to offer a similar setup to their membership. They were surprised to find out that there was very little cost to us as such and that made them very excited”.
Angela Enoka: “People need to invest in their careers because you never stop learning – it’s inspiring and motivating. Encourage maybe two like-minded salons to get together. Get the hairdressing associations together and get on board with promoting the class”.
Kyla Mclean: “Don’t be afraid to ask”!
HOW DID LORNA END UP IN INVERCARGILL, NEW ZEALAND?
ONE OF THE SOUTHERN MOST CITIES IN THE WORLD,
WITH A FULLY BOOKED OUT WORKSHOP.
MEET NATASHA KING WHO MADE
We had an action packed 2 days starting Sunday on the Main stage show casing four of the looks from my NEW “CHATTER BOX” collection.
It was such fun collection to both put together and showcase, WHY? Because it took me out side of my comfort zone and made me think outside the square.
My message on stage was our clients don’t ask for these kind of looks however as a stylist (A) I use and practice the same skills that go into commercial looks (B) It keeps me inspired as a hairdresser, so if I am personally inspired my clients will stay inspired.
After coming off Main Stage we headed straight back to the prep room to prepare for our 90min A – Z Of Bridal Look & Learn
We had a full house of stylists & MUA keen to learn our tips & tricks from the preparation of the hair through to a beautiful finish.
It was fantastic to hear that so many people in the audience were already using my favorite WHITE SANDS styling products.
Day 2 – We were back on the Main Stage to show case four more Modern Bridal looks
Of course over the 2 days we also had our Education stand that was all about LONG HAIR STYING – Tools and Education by my AMMMMMMMAZING educators Amber & Kyleen.
If you were at the event you may also have met my daughter Holly, Husband Russell and one of my salon stylists Jo on the stand. It’s extremely important to me to have a LOT OF FUN at all our events because I truly believe FUN + EDUCATION = Education for life for both you as a learner and us as educators.
After any Expo’s, shows or workshops there is always so many people to thank.
Brisbane Hair & Beauty Team
Amazing Hair Australia
Matcho Suba the label
Jewellery: Jeanette Maree
Makeup: Brisbane school of hairdressing
Our beautiful Models
And always to my amazing education team
Amber & Kyleen you both xx
Our back stage team
Our Education stand team
Hair Expo 2016
Wooooooow now that was a Hair Marathon!
Sat – Main Stage
Sun – Look & Learn Theatre
Sun – Main Stage for Amazing Hair Australia
Mon – Hands on Bridal workshop
Every Day Styling demonstrations on our stand.
So many people to thank!!!!
Amber & Kyleen what beautiful work you both created.
Russell, Jo & Bev worked the stand sooooo well Thank you xxxxx
Melisa Moustakas , Sokley, Jade & Sheray thanks so much for all your help!
My ammmmmmmmmmazing back stage team
Teresa Peh, Trena Christensen, Zoe Wilde, Emma Kyle, Estelle Carrol, Danielle Stewart, Teagan Munroe
Bev Roberts, Jayde Bell, Erin Johns, Sarah Conlon, Laurel Stratford, Bethany Gillie, Suzi Morgan
Teresa Salafranca, Brooke Moody, Sarah Mitchell, Lynne Grey, Melinda Thursfield, Kristy Vivian, Jessica Sharp
Make Up Artists
Melissa Maier, Bernice Mansfield
Models sent from Heaven!!!!!!
Danni Barnett ,Rachael Oloughlin, Ellie Jeffrie
Jessica Nicole Griffiths, Melanie Kirby, Katie – Katie- Jane Sharp
Your talent speaks for its self thank you all so very much xxxxxxxxx
White Sands Hair Products, Kryolan, Amazing Hair Australia
And last but not least a massive thanks to the ammmazing team at Hair Expo for believing in my education xxxxxx
If you can attract 6 wedding parties per year to your salon consisting of
1 Bride @ $120
1 Bridal trial @ $120
3 Bridesmaids @ $330
1 Flower Girl @ $70
1 Mother of the Bride @ $85
The total cost is $725
Multiply this by the 6 wedding parties – $725 x 6 = $4350
Let’s now look at school formals. As we know, teenagers come in packs – they NEVER come alone!
If you can attract 6 different schools to visit your salon and they come in groups of 4, expect the following revenue….
4 x Debutantes or school formals @ $440
Multiply this by 6 schools – $440 x 6 = $2640
Over the past 20 years of specializing in styling, I have always been aware that the cut and colour service in my salons creates the most amount of money for my till. You would not believe how many other salons refer our salon for their client’s big day. Of course, at the time they are thinking they will only come for the one visit and then return to their much loved stylist, but we have trained our team how to add into the consultation “If I ever had the opportunity to colour your hair, I would suggest we did ……… ”
This client is always given a $50 gift card off their first colour service. Ipromise you this has proven over the years to grow our regular colour business.
So let’s say you have now attracted only 4 of the styling clients to become regular 6 week colour clients
– 4 colour clients visiting every 6 weeks = 8.66 visits per year All have an average bill of $150 (I have kept the colour cost very conservative)
This equates to a further $5196 IN YOUR TILL !!!!! per year
So let’s add all this up
6 Bridal Parties $ $4350
24 Formal hair styles $2640
4 New colour clients $5196
Total extra – $12,186 in YOUR TILL !!!!!!
Right now I am hoping you are thinking “OMG! Lorna Evans is looking at very low numbers I am sure I could attract more business than that if I am AMAZING at styling!” And you would be right – the work is out there – your clients and the salon down the road’s clients are always going to have a special occasion in their lives so DON’T MISS THESE AMAZING OPPORTUNITIES !!!!!!
Best of all, when you feel confident at styling, your job is no longer a job – it’s just fun making people look and feel great.
Thank you for reading my article, even though the figures relate to Australian statistics I think that they translate to any market around the world.
If you enjoyed this please share the Facebook post with your friends.
To increase your confidence in Long Hair styling please click one of the links below
Thank you to everyone who attended my Canberra Workshop.
What a great group of talented Stylists and Makeup Artists.
We had such a lot of fun and I enjoyed every minute of it.
A huge thank you to Leslie Henshaw for his amazing support.
Lorna Evans Education Hit Hair Expo with a roar !!!
Over the 3 days Lorna and her team show cased 40 long hair styling looks .
It was kicked off Sat with 3 models on the ghd stand show casing a look from Lorna’s last photo shoot workshop a look straight off the runway in Paris using her famous jumbo needle and lastly a look that has become one of our salons bread and butter look Finger waves.
Now it was onto Lorna’s own Education stand , This is the 2nd year Lorna has taken a stand at Expo and between Lorna her team Amber & Kyleen they showcased 24 models over the 3 days that worked out to be 1 mode; per hour !
At 4pm it was time to create a look on the Culture & Lil Off The Top stand for a real live client Kelly Karousel from Culture mag , Lorna created a easy to achieve vintage French roll with her Padding Mix a bungee and a jumbo needle.
No rest for the wicked with a Main Stage show set on Sunday at 10.15am it was a 5.30am call time for prep , Lorna , Amber & Kyleen show cased 3 modern Brides and 3 Evening / Avant Guard looks
Monday it was seminar time !!!!! Launching Lorna’s new collection “SPINACLE “
Inspired by shape and Fun!!!!!
So all in all Lorna Evans Education shared over 40 looks in 3 days!!!!!
Lorna was thrilled to be a finalist at the Awards night for Educator Of The year
Education is such an important part of our industry it not only keeps our skills high it keeps stylist motivated and driven to love and continue to stay in the industry.
Starting with a look and learn evening for ghd on Monday 14th July at The Pullman Hotel with over 75 attendees. Lorna show cased looks from her latest collections ‘SPINNACLE & ENTWINED’. “The look and learn evenings are designed to send stylist back to their salons feeling inspired and pumped to create their own looks”
Then it was on to 2 days of hands on education for Lorna’s own ‘Lorna Evans Education, Long Hair Secrets Unlocked Workshop’, at Servilles Academy, Auckland. “Exceptional, really gave me the confidence I needed, inspiration to excite me and my team, you’re wonderful, can’t wait to see you again, thank-you” Testimonial from a participant who attended the Auckland two day workshop “It is proven that hands on learning has a far higher effect on improving skill level, my workshop covers 10 looks over the 2 days to take back to their salons and help them grow their special occasion business “
Lorna Evans was back stage on Sat 12th at the exquisite Morning Star Estate in Mount Eliza, the event – ‘Catwalk for a Cause’ was to raise money for breast cancer and was organized by Jessica Martini
(Mornington Peninsulas current Miss Galaxy)
The styling was by local Mornington designers covering everything from sleep wear, swim wear , day wear and evening wear.
The brief for the hair was looks from Dolce and Gabbana’s latest runway show.
To create the look
Prep- Rough dry into the hair with Moroccanoil gel to give texture.
Section out the hair in the shape you want to create.
Using a soft brush tease the hair in its sections.
Roll and pin into place using the med hold Moroccanoil hair spray.
Using a damp car chamois, skim the top of the hair to create a natural fluffy finish.
Perth was my first Long Hair Secrets Unlocked Workshop for the 2014, and I’m happy to say it was a sell out.
The enthusiasm from a class like this inspires me to keep taking them to the next level of Long Hair Styling.
I really look forward to seeing what this talented group of hairdressers will create in the future.
Im also sure we will see them use their new found skills to build a solid long hair clientele for their salons.
A massive thank you to the WA Academy for providing us with their fantastic venue and hospitality.
Lorna Evans inspires on stage at Salon Melbourne
It was an action-packed weekend for Lorna Evans Education.
Sunday started with a 4.45am call time for Lorna and her backstage styling team that came from far and wide – Perth, Queensland, Sydney, Canberra, Horsham, and, of course, Melbourne.
Lorna said: “The response I got from stylists to be a part of this exciting event was overwhelming and we all had a fantastic time together.
“Like all backstage shows, there was a little madness – with power outs that ran us a little late – but I can honestly say I was most proud of the fact that every single person in the backstage room did what was needed to get the Bridal Show onstage by 9.30am.”
The Bridal Show was joined by make-up artist to the stars, Becca Gilmartin, and between them they created six breathtaking bridal hair and makeup finishes. Models were dressed by Luci Dibella, Angela Marcuccio and Dannie Bridal and the hair was dressed with jewellery from Stephanie Browne, enhanced with flowers by Good Grace and Humour – every single detail for the six brides was considered.
From the seminar room at 11.30am, it was straight off to the main stage to showcase five different models. Lorna was joined by two of Zumay salon’s stylists – Amber White and Beth Dunning – and throughout the 20 minute presentation, she and her team shared tips and tricks on styling.
In addition to the importance of stylists staying inspired, Lorna said: “If YOU are inspired, your clients will be inspired and together, this is by far the best way to grow a business – by never letting your clients, or yourself, become bored.”
Lorna and her team repeated the same show on the Monday.
This was the second year that Lorna Evans Education has taken a stand at the Expo and from the very start of the day until the last minute, there was someone on the stand demonstrating long hair styling and answering questions.
Lorna added: “Education is the key to success. I am a bit of a stats girl and love the figures the core of learning gives us.
“If you see something undertaken as a demonstration, within two weeks you are likely to retain 30%. If you attend a hands-on workshop and simulate the real thing, you are likely to retain 90%!
“So seeing exciting things at an Expo is to inspire and to attend a class is all about being guaranteed to have the skills to grow your business.”
ody Photography Owned Image. Do not use without permission. Publication on social media is accepted along the terms that Samantha Moody Photography is referenced.
This Bridal step by step is just a taste of what is to come in my new Bridal Secrets Unlocked Book & DVD.
(This tutorial is not included in the book & dvd)
Colour Aberration Photoshoot Workshop
In September our 3 day Photoshoot workshop
class produced some of the most incredible images.
Thank you to our guest speakers who were
instrumental in helping the team to achieve such
an amazing outcome.
There has already been an enormous amount of interest from around the world.
This talented class will also have access to these incredible images for marketing and in
Go to our Collections page to see the amazing Colour Aberration images.
The team: Mentored by Lorna Evans- Ainsley Winnell – Ashlea Aitken – Kyleen Phillip
Connie Giaquinto- Connie Raniolo Jena Pinn – Kyanne Wagensveld – Toni Ratcliff
Nicole Habenschuss- Stecey Poson – Tiffany DeCaux
Photographer Peter Coulson
Recently I experienced my first trip to Salon International London.
It was a great privilege to be on stage for GHD. My four models looked stunning dressed
in gowns which were provided by talented Australian designer Adrian Bressanutti.
While in London I managed to squeeze in a private workshop for the prestigious group
of salons called Eleven. What a fantastic and fun group of Hairdressers…
I had THE BEST welcome to Perth when I went along to the last ghd hair show with the vivacious Melissa Maier!
So many hairdressers had come along to be inspired – at the invitation of Robert Kovacs – for which thanks will never be enough. His beautiful team gave me a welcome to remember.
Lewis had put together a fantastic team of an overwhelming 178 hairdressers to help put on our look and learn workshop. Never before have I appreciated the technology that a microphone can offer!
Melissa Maier showcased some beautiful make up and Mariana Hardwick dressed my beautiful models in her amazing gowns…
Melbourne’s Blackprojects Gallery was the place to be a few short weeks ago for the exhibition – Art & Design – where designer Gary Bigeni unveiled an edited version of his Spring Summer collaboration with Melbourne based artist, Matthew Johnson.
Gary dressed models in spring and summer designs and showcased them in front of Matthew’s large scale artworks to create an effect of clashing prints, colours and 3D effects.
Colour is not something to be afraid of. Gary’s designs and Matthew’s artworks are stunning and just pop with colour so I wanted to create something that was really wearable and captures that spring summer feel. There is definitely a street style element happening here. The style isn’t beautiful and perfect in the traditional way, the beauty is in the technique of the braid which we’ve broken and roughed up. It’s sexy but not perfect.
Creating a good foundation and getting the braiding technique right is key to this look, so use Redken Guts 10 section by section all over the head to build it up and then don’t rush the braid. Take your time to make sure it doesn’t buckle or bunch, and to help it keep its position. You can always add extra texture at the end.
I’m a great believer that learning should be fun, and I couldn’t ask for more from the team of stylists booked onto my Secrets Unlocked three-day long hair styling workshop at the Brisbane School of Hairdressing.
Not only were they hungry to learn amazing updos and dramatic designs but it turned out that my masterclass members could also, in fact, be Masterchef contenders as the girls baked cakes to keep the group’s energy at an all-time-three-day high!
And what better way to burn off the cakey calories … than with some moving and a-grooving! Wonder what the Australia’s Got Talent judges would think of the team and their hairbrush microphones??! Check out the video!
Laugh YOUR way to learning with the next Lorna Evans Education Secrets Unlocked workshop. Visit the website www.lornaevanseducation.com.au for details of the course in your area.
According to Wikipedia, South East Queensland city – Toowoomba – is a major education centre. And what better place for a visit by Lorna Evans to add just a little bit more to its stature of education excellence?
Not only was she ready to meet her newest team of stylists booked onto her Secrets Unlocked three-day long styling workshop, but she was also happy to say bon voyage to Melbourne’s cooler climate, in exchange for sunnier climes.
Not only did Toowoomba turn the sun on for Lorna’s arrival, but the team from Air Hair was ready to create heatwaves bigger than any Australian summer! At the Lorna Evans Education workshop, the stylists blew each other way as they created texture, waves and styles that will have their clients lining up to have at their next special event.
You, too, could learn all about the secrets to long hair styling and what amazing new styles you could give your clients this season. Come rain, hail or shine… there’s a breathtaking and dramatic style for everyone. Visit www.lornaevanseducation.com.au or call 0413 488 570 for details of a course coming to your area soon.
What a darling the harbour of the same name turned out to be this year for me as Sydney’s Convention and Exhibition Centre welcomed me with open arms as I took my first ever stand at Hair Expo. This is where I really put my education brand – Lorna Evans Education – out there for human consumption!
Most will know Expo brings together the southern hemisphere’s hairdressing community to showcase the hottest brands and products, education, talent and live performances. And pulsating their way through the very veins of the event were texture, color, creativity and the confidence to fight with the principles of design. The hair and make up artists showed this through their work.
Education and training is the definite key to success. Great oaks from little acorns grow, they say, and by keeping on top of the game, artists in the hair and beauty industry most certainly do keep ahead of the trends to break away, giving everyday styling an edge.
I am a huge fan of audience participation and was thrilled when, at the end of my on-stage session, viewers came up on stage to view at close hand my fingerwave styling. Colour was used everywhere and it was great to see people not being afraid of using it to achieve outstanding results.
I was humbled at the amount of attention and positive energy my stand received at Expo. I showcased some of the season’s latest upstyles and opened up the art of new consultation techniques and sales tips to put those $$ in the till!
I just love to unlock my secrets…. and by next Expo, there’ll be MORE!
Every girl loves a visit to Chapel Street. But when I was invited to run an education session on long hair styling there, I felt like the cat that got the cream…
During the in-salon training day, I gave the fun-loving Rubi team an insight into the know-how of long hair styling. Weddings, formals and many other special events really call for something that little bit extra and the team took away with them all the tips and tricks for simply divine do’s.
And what fun we had putting the practice into reality. Just look at the pictures – the speak V-O-L-U-M-E-S! Just like the styles the keen team turned out on the day!
I just knew this group of creative, hard working, artistic and talented staff were going to be a great bunch to teach. Pulling their teamworking skills together, they quickly mastered the art of fingerwaving and are now armed with the skills to replicate the styles I showed them on the day.
If YOU want to inspire and educate YOUR team, this is THE course to do
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Melbourne Masterclass Workshop with Photoshoot! HURRY spots are filling fast!