Read More
Blog

Brisbane Hair & Beauty Expo 2018

2018 Brisbane Hair & Beauty Expo 

 This was the 4th year that we’ve both educated and exhibited at Brisbane Hair & Beauty Expo and it’s been so great to see it grow to be such a great event. The exhibition floor was abuzz with a mix of education and live competitions – with over 500 competitors! It was such a pleasure to judge both the Vintage Bride and the Avant-garde sections. Congratulations to all the competitors and winners.

Traditional Up-styling

1st-Carmen Rogers-Art Hair studio
2nd-Debbie Schwenderling – Applebom beauty, hair and well being
3rd-Bryce Edwards-Fusion Hair & body

 

 Avant Garde Up-styling

1st – Piere Taylor-Epic Hair designs
2nd – Luci Monaghan-Dimattia & co
3rd – Kim Astropalitis-Chroma Hair studio

 

So what did we get up to?

Sunday on the main stage we presented 3 of the looks from our Corde Collection. It was so exciting to showcase how our unique tools help to make styling easier and more efficient. Each look was prepped with our Timesaver Brush and we showed how our NEW BIGtail Comb works.
The soon to be released Kingpin is a total game-changer when it comes to holding long, thick hair and let’s not forget Bungee Tape – the NEW way to secure your pony tails with a seamless finish.
Chatting with visitors at our stand after the show is always a highlight for our team, and one of the comments we were over the moon to receive was:
 “I love visiting your stand because you always have something new and exciting to use”
And to be honest, that’s our goal for every expo and every class: bring something new to keep both us and our students excited and up to date.
My models were dressed by Corde Macrame and the makeup was beautifully done by the students from The Brisbane School Of Beauty.
On Sunday afternoon it was an honour to share the stage with Brad Ngata in our “Runway To Reality” session. Brad showcased 3 amazing runway editorial looks with plenty of glitter and shimmer. 
During the session I also presented 3 looks including loads of techniques to take back to the salon. 
My models were dressed by Gabrielle Stephens from Collecting Pretty Boys, jewellery was from Jeannette Maree & make up for the Expo by The Brisbane School Of Beauty.
 On Monday it was so great to see, among other visitors, bus loads of students! The future of our industry. 
We showcased more looks from our Corde Collection. 
 Every minute the expo was open we educated stylists and makeup artists, showing them how easy our unique tools can make their long hair styling.
Our educators Kyleen Phillips and Aimee Golman were on fire. Lets not forget the child labour, with our daughter Holly at the stand who wore her high pony with Bungee Tape so well. If you have ever called our office you highly likely would have talked to Russell and he really enjoyed talking to you all too.
Keep in touch and see you next year!
 Lorna  
A Huge thank you to
Brad Ngata
Amazing Hair 
Collecting Pretty Boys
Corde Macrame 
Kevin Murphy 
Brisbane School Of Beauty ( Make Up )

Read More
Blog

HAIR EXPO 2018

Hair Expo 2018 is held in Melbourne every second year and is an electric hub for hairdressers to visit for all over Australia & NZ.

Over the weekend we held 7 shows: 2 main stage, 3 styling stage, 1 Look & Learn Theatre show and 1 show on the Amazing Hair Australia stand. Putting these events on can never happen alone and every year I’m thrilled with the energy, support and love we have from our Back Stage Team, makeup artists, designers and of course the management team from Hair Expo.
Our aim over the weekend was to educate and inspire stylists and help them realise that styling doesn’t have to be difficult or complicated. We also showcased our styling tools that are all designed to make styling easier and faster. We also showcased our soon to be released KING PIN and we are soooooo happy to say our famous TIME SAVER BRUSH was such a huge hit we sold a brush every 4 minutes on the Sunday.

SATURDAY

Main Stage – Presenting 3 of the looks from my New Cord^e collection

Main Stage –  It was such a pleasure to work on the Main Stage for Amazing Hair Australia with international stylist Adil Jacques and winner of SA/TAS Hairdresser of the Year Sam James showcasing the best quality hair extensions by Amazing Hair Australia.

 

 

SUNDAY

Look & Learn Theatre – presenting my top 4 Modern Brides looks for 2018

Styling Stage – Inspired by the Met Gala in NYC

Styling Stage – How to get the best out of Hair Extensions from Amazing Hair Australia: international artist Adil Jaques &  Lorna Evans

 

MONDAY

Styling Stage – Fast Easy commercial looks

 

 

Amazing Hair Australia Stand – Working with The Amazing Secret and stitching

I was also over the moon to be a judge at the 2018 Bride live competition. A HUGE congratulations to winner Tiarne Klimish from Chumba Salon and well done to Michelle Anthony for organising such a fantastic event. Tiarne will join me in Melbourne for my 3 Day Modern Brides class as well as enjoying our Time Saver Brush and NEW BIGtail & Curve Comb set – the styling trifecta.

 

 

 

Over the whole weekend my talented and beautiful educators Amber White, Kyleen Phillips & Bev Roberts showed how to create looks with our tools. It was such a fantastic buzz every minute of the weekend. We are a family business and it was amazing to have my husband Russell and both my daughters Kaitlyn & Holly to help.

Please make sure you check out all our designers that we had dress our models – seriously, they were just magnificent.

 

Our team

Amber White
Kyleen Phillips
Beverley Roberts
Holly Evans
Kaitlyn Evans
Russell Evans

 

Stylists & Designers
Collecting Pretty Boys
corde_macrame
oglialorocouture 
Jeanette Maree
Make Up Artist Team 
Vanessa Harlem 
Mariella’s Glama & Makeup Artist 
mashale_mua
Back Stage Team 

Tara Johnson
Kristy Vivian
Kerina Marlow
Tiarne Klimisch
Donna Kerr
Jessica Sharp

Lynn Grey

Sarah Conlon

Rose Thorogood

Kim Gault

Read More
Blog

Beautyworld Middle East

BEAUTYWORLD MIDDLE EAST

We’ve just come back from Beauty World Middle East in Dubai! It was the first international expo I’ve attended with my team and it was an amazing experience. Unlike Australian Expos there was a mix of hairdressers, makeup artists and distributors. Beauty World ME had over 1,700 exhibitors from 62 countries! Needless to say, it was a huge 3 days!I’m so proud to be an ambassador for Amazing Hair Australia and it was the beautiful Ariana who encouraged us to exhibit at Beauty World ME. I’d like to give both Ariana and her team a huge shout out and thank them for all their support – it was so fun having you there!

 

 

 

The most exciting thing for us about Beauty World ME was the launch of our soon to be released Kingpin and WOW – we were over the moon with the response we received. I started working on the concept of the new pin over 2 years ago and I’m thrilled to say we’re only a few weeks off being able to release it to the public so you can get this amazing pin in your hands.
Our aim in 2018 is to make your long hair styling even more efficient and professional – creating innovative products is just one way we help stylists like you achieve this. This year we’re making it even easier for you to access these products with a yet to be announced distributor for Australia and around the globe.
Long hair styling has been a passion of mine since I was in the first year of my apprenticeship over 34 years ago. It’s such a great feeling to find common styling problems and help to solve them by developing new tools that save you time and make your finished looks more polished.
Keep an eye out for Kingpin updates because this is a product you’ll definitely need in your kit!
In the mean time check out our store for products that will make your long hair styling faster and more professional from the Timesaver Brush to our latest BIGtail Comb.

 

 

Read More
Blog

Pricing formula for Long Hair Styling

 

Have you ever asked another stylist, “how much do you charge for special occasion & bridal hair styling?”

If I had a dollar for every time I’ve been asked this question I would never have to work again! Ha – only kidding, how boring would that be!
You may not know this, but I have been a salon owner for over 23 years. At one stage we had 3 salons in very different locations: one in a boutique area on the Mornington Peninsula, one in a Myer store and one in a small shopping centre in Carrum Downs (mid-lower end market).
So when it came to pricing there were so many different factors to consider such as rent, cost of products, etc.
One day I sat down and worked out what we were going to charge for our styling by developing a formula that works around how much each salon charged for a haircut & blow dry. Here it is:

Salon A charges $85.00 for a cut & blow dry.
They take 45min for the service.

$85.00 divided by 60 is $1.88 per minute.

For long hair styling, most stylists want a 60min service:

 $1.88 x 60 = $112.80.

Over the past 17 years I’ve had the pleasure of educating some very, very talented hairdressers who are renowned for their cutting & colour skills. But they were terrified of looking after a bride! I came to the conclusion that styling is an extremely specialised area, and should be charged accordingly. Think about all the extra practice stylists need to be both confident and competent. Haircut & colour clients come into our salons every day so we have so many more opportunities to practice our skills and techniques on a daily basis. When it comes to styling you need be dedication to bring in a model or pull out a long hair doll in your own time.
That’s when I worked out my formula:
If Salon A is charging $112.80 for a 60min appointment, we add on an extra 30% for long hair styling. This equals $146.64, round this off to $146.00 and you have your price!
What if you’re a very confident and fast stylist, so you only need 45min?
My best advice in this situation is: charge for your skill, not your time. If you’ve learned and practiced so much that you can create the perfect waves that will last all night, finger waves that don’t droop, smooth chignons, sexy stitched up curls and fashion week ponytails – then you’re worth every cent!
I hope this helps you answer the million dollar question – how much to you charge for long hair styling?

Join me in the class room in 2018!
Melbourne – Sydney- Perth – Adelaide – Brisbane – Gold Coast 

If you can’t make it into the class, join our online education!

Happy styling and keep in touch on our closed Facebook page: Lorna Evans – Students Connect.

Lorna Evans Education Pin Hair
Read More
Blog

What to do when long hair styling goes wrong.

Our world is full of beautiful looks. You’ll find stunning hair created by talented stylists on Instagram, Pinterest, Facebook, Google and in every corner of the internet. But let’s face it, even the best stylists in the world sometimes create looks that just don’t look great and this can lead them to lose a little – or a lot – of confidence in their ability to do their job well.

If anyone ever tells you their work is HOT all the time, they’re lying (harsh, I know!)

Has this ever happened to you? Have you ever been creating a look and it’s just not coming together like you envisioned?

 

Today I’m going to talk about what to do when styling goes wrong and share with you some tips I’ve personally found have helped me recover in situations like this.

  1. Stay calm! Remember, you’re styling hair not curing cancer. Have you ever noticed the more flustered you get, the worse the look will be? Concentrate on your breathing, and keep communication open with your client at all times.
  2. This tip is probably one of my biggest lessons I teach in my class. If you have pinned, pony tailed, stitched or placed a section of hair and
    a) It didn’t work as well as you hoped or
    b) Requires loads more pins to fix what you have doneDo yourself a favour – TAKE THE SECTION OUT and start again!

This sounds simple, but it took me years to feel confident enough to redo a section because I was worried my client would think, “she can’t do it – my stylist is in trouble!”
GET OVER YOURSELF (sounds harsh, but I had to give myself this pep talk).

It will both be quicker and look better if you take it out out and redo – I PROMISE. Your client won’t mind, all you need to say is “I’m just not 100% happy with how this section is sitting. It will take me less time to just redo it than try and fix it later.”

Now that wasn’t so hard was it?

  1. Let’s chat about photo shoot work now. Many times I’ve spent hours and hours of prep time on a look that I want to shoot. It looks amazing on my doll but when it comes time to creating the look on my model it just does not work at all.

I needed to learn to NEVER FALL IN LOVE WITH YOUR IDEAS! We’ve had many shoots where I’ve had to speak up and say to my photographer and styling crew, “sorry we need half an hour to redo this look because its just NOT WORKING.”

I also truly believe a good brief before you start prep is super important. It only takes 5 minutes and can set you up for a smooth and happy day together with your team. This was a hot tip I learned in my REDKEN days that has stayed with me for years. If something isn’t working, a good support team won’t just say “oh that looks nice”, a good support team will notice what’s not looking good and bring it to your attention. Nice means…

N – Not

I – Interested To

C – Care

E – Enough

If you set this rule in place before the madness of the day starts you will all be assured a successful day together.

Now you know what to do and what will work for you in the future, add it into your consultation process and team brief before you get started. That way clients know you’re only going to do what makes the hair look fantastic, not what makes you feel more comfortable.

I hope this bit of advice helps you in your world of styling – we are so blessed to have a career we love.

“ITS A BEAUTIFUL THING WHEN A CAREER AND PASSION COME TOGETHER”

Looking to take your long hair styling skills and confidence to the next level in 2018? Hands on workshops are the best way to learn and places are filling fast! See if Lorna Evans Education is coming to a city near you in 2018.

 

Read More
Blog

BACK TO BASICS – IT’S NEVER TOO LATE TO JOIN US!

BACK TO BASICS SESSION 1

So we launched our Back to Basics series on Monday and we want to give a huge THANK YOU to everyone who came along! It was so much fun and inspiring to see everyone live and learning. We always use live models who are dressed by the amazing Gabrielle from Collecting Pretty Boys and our makeup for the first two sessions was by the vey talented Vanessa Harlem.

 

“Absolutely loved the first session & feeling so inspired” – Jane T

In our first session the looks we covered were a Glass Clean Chignon and the 3D Braid. We talked about the perfect preparation, what product to use and why – and of course which tools we need to take our long hair styling to the next level.
Here are some short highlights from our sessions.

One of the best things about our online education is accessibility – you can watch live or in your own time. It’s so exciting to see students watching live and asking questions. And in our closed Facebook group there are always students asking questions and sharing work as they watch the sessions recorded in their own time.

In our next Back to Basics class we’ll be learning how to do the Perfect Pony Tail and Rope Braid & Chignon. If you want to join us and become part of our global community of stylists then click here to learn more about what you learn in our Back to Basics online education.

 

BACK TO BASICS SESSION 2

Session 2 of our Back to Basics online education aired on Tuesday – thanks to everyone who watched live! It’s so awesome seeing students asking questions and being engaged – interactive learning really is the best.

This time the looks we covered were the Perfect Pony Tail and Rope Braid & Chignon. These are really important looks for modern stylists to be able to create as they’re so popular when it comes to special occasion styling in 2018.

 

I love sharing my styling knowledge with students from around the world and seeing them share their work in our closed Facebook group. Without a doubt, after each session there’ll be students working hard on their own mannequins and sharing their work with us for feedback. It’s so inspiring to watch their skills and confidence improve ALREADY!

 

 

BACK TO BASICS SESSION 3

We had our third Back to Basics online education session on Wednesday! This was one of my favourites and a really important one because we covered Dutch Braid & Soft Bun and Red Carpet Waves.

Waves are becoming increasingly popular when it comes to special occasion styling so it’s crucial that hair stylists know how to create this look and do it well.

As always – seeing everyone live and asking questions was fantastic. I love connecting with my students, it makes the learning experience so much better. Check out what Domenica had to say about our Back to Basics course:

Thank you so much! I love these webinars and am learning so much from them. What means the most for me, is that they are engaging and I am retaining the info and that is always half my battle. Loving this! I am a sole operator of a skin clinic and just completed makeup artistry and wanting to add hair to my skill set and I couldn’t be happier with what I am learning! – Domenica C

 

It’s never to late to join Back to Basics – we’ve only got one more live session but we record every class so you can always access our educational content. And the closed Facebook group means you can connect with Lorna and other students no matter when you join us!

 

CLICK HERE to learn more about our Back to Basics online education today.

Read More
Blog

Lorna’s Top 10 Tips for Blow Drying

  1. ONLY work on super clean hair! Go right back to your trade school days and give your client 2 shampoos, or even 3 if you’re dealing with thick hair.
  2. Pat dry and avoid rubbing the hair vigorously, this helps to keep the cuticle smooth.
  3. Make sure your blow dryer is light weight – I like the ghd or the Parlux. And always remember to blow dry with the nozzle on the end of the dryer.
  4. I personally like to apply a small amount of oil, mid-lengths to ends, before adding any styling products. This helps seal the cuticle, and as an added bonus slides the hair through the brush easier.
  5. NEVER hold the brush in one direction and the dryer in another. The key to a good blow dry is symmetry!
  6. Use a paddle brush and blast dry the hair to 80% dry, but never tip the head upside down because this creates frizz.
  7. Starting at the nape of the neck, take wide sections as long as your brush head can hold. The width of your section should be the width of the round brush you are using.
    Have you ever noticed a good session stylist will always use a bristle brush and avoid a ceramic one? This is because the boar bristle will create tension on the hair, and in turn will give you a smoother cleaner finish.
  8. Don’t let any of the dry section mix in with the damp section. WHY? Because dry hair + damp hair = FRIZZ
  9. Avoid over drying – it’s a common mistake that can damage the hair. A lot of people think that running the dryer over the section hundreds of times will eliminate frizz but it’ll only make it worse. Dry only until it feels dry to touch.
  10. Finish each section with a blast of cold air, this sets your blow dry and helps determine if the hair is dry!
Read More
Blog

How to get Lorna Evans to YOUR home town

At Lorna Evans Education we consistently get requests to visit various areas all over Australasia.   As much as Lorna would love to host her workshops everywhere, her travel has to be worth the many expenses involved. The great news is, there is so much YOU can do to help, as was the case earlier this year.

 One evening in February, Lorna received a random Facebook message asking her to come to Invercargill, New Zealand. Lorna had time available so she wrote back a few options. Together, the ladies were able to find a mutually beneficial time, and Lorna’s travel was promised based on a minimum number of students.

 Combined, the women embarked on a path that resulted in a phenomenally successful venture. Not only that, but a lady from a town called Paraparaumu on the Kapiti Coast caught on and invited Lorna to her area as well, which resulted in another terrific workshop! The ladies from both areas can be completely credited for making this all happen. This is their story:

 

Natasha King – First Point of Contact and Member of the NZ Association of Registered Hairdressers

“I am based in the Southland of New Zealand. Our sub committee wanted to have someone of Lorna’s status visit our region to give an opportunity to our local stylists that would normally be out of reach.  I took a chance and reached out to her via a Facebook message. Lorna started interacting with me right away and was very positive about the possibility of travelling to our little area. Together with the ladies from Halcyon Salon, who ended up hosting the event, we found the perfect class format and dates for her visit”.

 

Kyla Mclean – Halcyon Salon and President of the NZ Association of Registered Hairdressers

 “We never get the likes of Lorna on our doorstep so to have her here was huge! We began marketing the possibility of her visit by putting a survey on our Association Facebook page asking what they would like to learn from Lorna if she were to visit our area. A lot had seen her at an Expo, plus follow her on social media, so the mention of her name got people excited.”

 “The survey gave us a great idea on what the majority of our stylists wanted to learn from Lorna, which helped us determine the type of classes to offer. We ended up giving our stylists a choice:   A Look & Learn evening, an interactive day, or attending both. This set up was terrific and easier to sell – it allowed more levels to get the benefit of Lorna while she was here, from apprentices all the way to senior stylists”.

Once the class dates, format and locations were locked in, the staff at Lorna Evans Education were able to create professional artwork to help sell the class. Lorna shared all of the information throughout her own personal networks and on social media, but the ladies from Invercargill were the ones to ultimately get the numbers:

Natasha King

 The next piece of the puzzle was to sell the class and sell it quickly. We needed a minimum of 15 bookings to make it worth Lorna’s expenses to come over. Thankfully, we have a very active and passionate membership here in Southland so we were quite confident of getting the numbers required. It’s not often that we get people of this caliber so we knew it would be popular”.

 

 Kyla Mclean

 “We marketed her visit within our Calendar of Events, we used Facebook to engage with all of our local and neighbor industry peers, plus word of mouth and Lorna’s reputation speaks for itself. If I were to offer any advice I would say go around and personally invite your local peers, the power of interaction is greater than an email! Get excitement buzzing over social media, make sure to get everyone to like and share and it will happen”. 

“I decided if it was good enough for Invercargill to host Lorna it was worth trying to get her to come to the Kapiti Coast. I asked Lorna how many people she would need to attend to make it work and made it my mission to get the numbers. Lorna made it easy to organise. I put it on my Facebook page and we got people to share it. We also put it on the New Zealand professional hairdressing Forum Facebook page. Our Wellington Regional Hairdressing Association worked hard to promote it as well. It was amazing. Everything ran really smoothly. Lorna was great, she kept it fun and it is always nice to be in the company of like-minded people. The group size was good and having Lorna at our salon was really special”.

 The Invercargill ladies were very successful in selling the class. Nearly 30 people attended the Look & Learn session, with 16 following on to do the workshop the next day. In Paraparaumu the class was a terrific size of 11 students. Both trips were well worth Lorna’s travel and time, and the exercise proved that, by combining local area knowledge and Lorna Evans Education expertise, Lorna can successfully visit anywhere.

 

The ladies had a few final tips to share:

 Kyla Mclean: “This was HUGE for us – we are barely a city located at the bottom of the South Island often forgotten about. No one comes here – we wanted to change that! We have the most passionate hairdressers down here that are hungry for education. It really meant the world to us to have her in our space. Halcyon was designed so we could accommodate education like this, so, build it and they will come!”

 Natasha King: “The courses delivered were very well received. We have only had positive feedback. I have already suggested to all the other regions that they can approach Lorna themselves to offer a similar setup to their membership. They were surprised to find out that there was very little cost to us as such and that made them very excited”.

 Angela Enoka: “People need to invest in their careers because you never stop learning – it’s inspiring and motivating. Encourage maybe two like-minded salons to get together. Get the hairdressing associations together and get on board with promoting the class”.

 Kyla Mclean: “Don’t be afraid to ask”!

To reach out to Lorna regarding a private visit, get in contact via info@lornaevanseducation.com.au  You never know – your stars may align just as they did in New Zealand!

Read More
Blog

AUSTRALIAN STYLE INSTITUTE LAUNCH PHOTOSHOOT

Helping to create a live two hour photo shoot is both exciting and nerve wracking, but the results speak for themselves.
Like someone once said “it takes pressure to make Diamonds”.
The Australian Style Institute is a great organisation where fashion Stylists can receive training, mentoring and support to succeed in Australia’s thriving style and image industry.
I was here to to create some fantastic hair looks with the assistance of Sarah Conlon.
Together with a fantastic team of creatives we showcased the future of Fashion at the Australian Style Institute launch soirée .
Creative Director – Lauren Di Bartolo.
Photography – Jason Lau Photography.
Models – Scene Model Management, Brittany and Natalia.
Makeup – Beauty Edu.
Hair Artist – Lorna Evans Education.
Clothing  – Wearable Art by Saphire, Saphire Gaskas, Gorman, Once Was, (my Senso boots!)
Accessories – Karlie Gartner Accessories
Stylists – Jelena Creedon, Samantha La Porte and Jenita Porter.
Read More
Blog

BRISBANE HAIR & BEAUTY EXPO 2016

This was the 2nd year of Brisbane Hair & Beauty Expo and we had a ball!!!!! 

We had an action packed 2 days starting Sunday on the Main stage show casing four of the looks from my NEW “CHATTER BOX” collection.

It was such fun collection to both put together and showcase, WHY? Because it took me out side of my comfort zone and made me think outside the square.

My message on stage was our clients don’t ask for these kind of looks however as a stylist (A) I use and practice the same skills that go into commercial looks (B) It keeps me inspired as a hairdresser, so if I am personally inspired my clients will stay inspired.

 

After coming off Main Stage we headed straight back to the prep room to prepare for our 90min A – Z Of Bridal Look & Learn

We had a full house of stylists & MUA keen to learn our tips & tricks from the preparation of the hair through to a beautiful finish.

It was fantastic to hear that so many people in the audience were already using my favorite WHITE SANDS styling products.

 

Day 2 – We were back on the Main Stage to show case four more Modern Bridal looks

 

Of course over the 2 days we also had our Education stand that was all about LONG HAIR STYING – Tools and Education by my AMMMMMMMAZING educators Amber & Kyleen.

If you were at the event you may also have met my daughter Holly, Husband Russell and one of my salon stylists Jo on the stand. It’s extremely important to me to have a LOT OF FUN at all our events because I truly believe FUN + EDUCATION = Education for life for both you as a learner and us as educators.

 

After any Expo’s, shows or workshops there is always so many people to thank.

 

Brisbane Hair & Beauty Team

White Sands

Amazing Hair Australia

Matcho Suba the label

Arleen D’monte

Lea Oldjohn

Jewellery: Jeanette Maree

Makeup: Brisbane school of hairdressing

 

Our beautiful Models

Emmaleigh

Tyarra

Monique

Dimity

Helena

Katie

 

And always to my amazing education team

Amber & Kyleen   you both xx

Our back stage team

Amy Flynn

Julie

Tracey Scott

Aimee Goldman

Paige

Crystal Senior

Nicole Scott

Janine Derecourt

Cherrie Mills

Our Education stand team

Jo Allen

Holly Evans

Russell Evans

Read More
Blog

HAIR EXPO 2016

Hair Expo 2016

Wooooooow now that was a Hair Marathon!

Sat – Main Stage

Sun – Look & Learn Theatre

Sun – Main Stage for Amazing Hair Australia

Mon – Hands on Bridal workshop

Every Day Styling demonstrations on our stand.

So many people to thank!!!!

Amber & Kyleen what beautiful work you both created.

Russell, Jo & Bev worked the stand sooooo well Thank you xxxxx

Melisa Moustakas , Sokley, Jade & Sheray thanks so much for all your help!

My ammmmmmmmmmazing back stage team

Hairdressers

Teresa Peh, Trena Christensen, Zoe Wilde, Emma Kyle, Estelle Carrol, Danielle Stewart, Teagan Munroe

Bev Roberts, Jayde Bell, Erin Johns, Sarah Conlon, Laurel Stratford, Bethany Gillie, Suzi Morgan

Teresa Salafranca, Brooke Moody, Sarah Mitchell,  Lynne Grey, Melinda Thursfield, Kristy Vivian, Jessica Sharp

Make Up Artists

Melissa Maier, Bernice Mansfield

Models sent from Heaven!!!!!!

Danni Barnett ,Rachael Oloughlin, Ellie Jeffrie

Jessica Nicole Griffiths, Melanie Kirby, Katie – Katie- Jane Sharp

Designers

Matcho Suba , Lea Oldjohn,  Arlene D’Monte, Jeanette Cleary

Your talent speaks for its self thank you all so very much xxxxxxxxx

Our sponsors

White Sands Hair Products, Kryolan, Amazing Hair Australia

And last but not least a massive thanks to the ammmazing team at Hair Expo for believing in my education xxxxxx

Read More
Blog

Haircare Australia Magazine – Lorna Evans Interview

HAVE YOU EVER SAT BACK AND CALCULATED YOUR POTENTIAL EARNINGS FROM GROWING YOUR SKILL SET IN STYLING? WELL, ALLOW ME TO DO THESE FIGURES FOR YOU…

If you can attract 6 wedding parties per year to your salon consisting of

1 Bride @ $120

1 Bridal trial @ $120

3 Bridesmaids @ $330

1 Flower Girl @ $70

1 Mother of the Bride @ $85

The total cost is $725

Multiply this by the 6 wedding parties – $725 x 6 = $4350

Let’s now look at school formals. As we know, teenagers come in packs – they NEVER come alone!

If you can attract 6 different schools to visit your salon and they come in groups of 4, expect the following revenue….

4 x Debutantes or school formals @ $440

Multiply this by 6 schools – $440 x 6 = $2640

Over the past 20 years of specializing in styling, I have always been aware that the cut and colour service in my salons creates the most amount of money for my till. You would not believe how many other salons refer our salon for their client’s big day. Of course, at the time they are thinking they will only come for the one visit and then return to their much loved stylist, but we have trained our team how to add into the consultation “If I ever had the opportunity to colour your hair, I would suggest we did ……… ”

This client is always given a $50 gift card off their first colour service. Ipromise you this has proven over the years to grow our regular colour business.

So let’s say you have now attracted only 4 of the styling clients to become regular 6 week colour clients

– 4 colour clients visiting every 6 weeks = 8.66 visits per year All have an average bill of $150 (I have kept the colour cost very conservative)

This equates to a further $5196 IN YOUR TILL !!!!! per year

So let’s add all this up

6 Bridal Parties $ $4350

24 Formal hair styles $2640

4 New colour clients $5196

Total extra – $12,186 in YOUR TILL !!!!!!

Right now I am hoping you are thinking “OMG! Lorna Evans is looking at very low numbers I am sure I could attract more business than that if I am AMAZING at styling!” And you would be right – the work is out there  – your clients and the salon down the road’s clients are always going to have a special occasion in their lives so  DON’T MISS THESE AMAZING OPPORTUNITIES !!!!!!

Best of all, when you feel confident at styling, your job is no longer a job – it’s just fun making people look and feel great.

  • Some other statistics….   More than 120,000 weddings took place in Australia this year and the numbers are still on the increase!
  • NSW      - approx 40,500 weddings per year
  • VIC         – approx 27,700 weddings per year
  • QLD       - approx 26,300 weddings per year
  • WA         - approx 12,100 weddings per year
  • SA          - approx 8,200 weddings per year
  • TAS        – approx 2,600 weddings per year
  • ACT        – approx 1,600 weddings per year
  • NT          - approx 900 weddings per year
  • The average bride in Australia is now 29
  • The average groom in Australia is now 31
  • The average cost of a wedding isapproximately $30,000
  • 75% of these weddings are first marriages
  • 66% of weddings today are performed by a civil celebrant
  • Brides spend approximately 200 hours planning their wedding day

Thank you for reading my article, even though the figures relate to Australian statistics I think that they translate to any market around the world.

If you enjoyed this please share the Facebook post with your friends.

Regards

Lorna

To increase your confidence in Long Hair styling please click one of the links below

CLICK HERE TO PURCHASE  BRIDAL SECRETS UNLOCKED

 

 

 

 

 

Read More
Blog

Canberra Workshop

Thank you to everyone who attended my Canberra Workshop.

What a great group of talented Stylists and Makeup Artists.

We had such a lot of fun and I enjoyed every minute of it.

A huge thank you to Leslie Henshaw for his amazing support.

 

Read More
Blog

HAIR EXPO 2014 – Press Release

Lorna Evans Education Hit Hair  Expo with a roar !!!

Over the 3 days Lorna and her team show cased 40 long hair styling looks .

It was kicked off Sat with 3 models on the ghd stand show casing a look from Lorna’s last photo shoot workshop a look straight off the runway in Paris using her famous jumbo needle and lastly a look that has become one of our salons bread and butter look Finger waves.

Now it was onto Lorna’s own Education stand , This is the 2nd year Lorna has taken a stand at Expo and between Lorna her team Amber & Kyleen they showcased 24 models over the 3 days that worked out to be 1 mode; per hour !

At 4pm it was time to create a look on the Culture & Lil Off The Top stand for a real live client Kelly Karousel from Culture mag , Lorna created a easy to achieve vintage French roll with her Padding Mix a bungee and a jumbo needle.

No rest for the wicked with a  Main Stage show set on  Sunday at 10.15am it was a 5.30am call time for prep , Lorna , Amber & Kyleen  show cased 3 modern Brides and 3 Evening / Avant Guard looks

Monday it was seminar time !!!!! Launching Lorna’s new collection “SPINACLE “

Inspired by shape and Fun!!!!!

So all in all Lorna Evans Education shared over 40 looks in 3 days!!!!!

Lorna was thrilled to be a finalist at the Awards night for Educator Of The year

Education is such an important part of our industry it not only keeps our skills high it keeps stylist motivated and driven to love and continue to stay in the industry.

 

Read More
Blog

NZ Auckland Workshop & GHD Look & Learn Evening

Starting with a look and learn evening for ghd on Monday 14th July at The Pullman Hotel with over 75 attendees. Lorna show cased looks from her latest collections ‘SPINNACLE & ENTWINED’. “The look and learn evenings are designed to send stylist back to their salons feeling inspired and pumped to create their own looks”

Then it was on to 2 days of hands on education for Lorna’s own ‘Lorna Evans Education, Long Hair Secrets Unlocked Workshop’, at Servilles Academy, Auckland. “Exceptional, really gave me the confidence I needed, inspiration to excite me and my team, you’re wonderful, can’t wait to see you again, thank-you” Testimonial from a participant who attended the Auckland two day workshop “It is proven that hands on learning has a far higher effect on improving skill level, my workshop covers 10 looks over the 2 days to take back to their salons and help them grow their special occasion business “

Read More
Blog

Catwalk for a Cause

Lorna Evans was back stage on Sat 12th at the exquisite Morning Star Estate in Mount Eliza, the event –  ‘Catwalk for a Cause’ was to raise money for breast cancer and was organized by Jessica Martini

(Mornington Peninsulas current Miss Galaxy)

The styling was by local Mornington designers covering everything from sleep wear, swim wear , day wear and evening wear.

The brief for the hair was looks from Dolce and Gabbana’s latest runway show.

To create the look

Prep- Rough dry into  the hair with Moroccanoil gel to give texture.

Section out the hair in the shape you want to create.

Using a soft brush tease the hair in its sections.

Roll and pin into place using the med hold Moroccanoil hair spray.

Using a damp car chamois, skim the top of the hair to create a natural fluffy finish.

 

Read More
Blog

Perth Workshop 2014 – Long Hair Secrets Unlocked

Perth was my first  Long Hair Secrets Unlocked Workshop for the 2014, and I’m happy to say it was a sell out.

The enthusiasm from a class like this inspires me to keep taking them to the next level of Long Hair Styling.

I really look forward to seeing what this talented group of hairdressers will create in the future.

Im also sure we will  see them use their new found skills to build a solid long hair clientele for their salons.

A massive thank you to the WA Academy for providing us with their fantastic venue and hospitality.

 

 

 

Read More
Blog

Salon Melbourne 2014

Lorna Evans inspires on stage at Salon Melbourne

It was an action-packed weekend for Lorna Evans Education.

Sunday started with a 4.45am call time for Lorna and her backstage styling team that came from far and wide – Perth, Queensland, Sydney, Canberra, Horsham, and, of course, Melbourne.

Lorna said: “The response I got from stylists to be a part of this exciting event was overwhelming and we all had a fantastic time together.

“Like all backstage shows, there was a little madness – with power outs that ran us a little late – but I can honestly say I was most proud of the fact that every single person in the backstage room did what was needed to get the Bridal Show onstage by 9.30am.”

The Bridal Show was joined by make-up artist to the stars, Becca Gilmartin, and between them they created six breathtaking bridal hair and makeup finishes. Models were dressed by Luci Dibella, Angela Marcuccio and Dannie Bridal and the hair was dressed with jewellery from Stephanie Browne, enhanced with flowers by Good Grace and Humour – every single detail for the six brides was considered.

From the seminar room at 11.30am, it was straight off to the main stage to showcase five different models. Lorna was joined by two of Zumay salon’s stylists – Amber White and Beth Dunning – and throughout the 20 minute presentation, she and her team shared tips and tricks on styling.

In addition to the importance of stylists staying inspired, Lorna said: “If YOU are inspired, your clients will be inspired and together, this is by far the best way to grow a business – by never letting your clients, or yourself, become bored.”

Lorna and her team repeated the same show on the Monday.

This was the second year that Lorna Evans Education has taken a stand at the Expo and from the very start of the day until the last minute, there was someone on the stand demonstrating long hair styling and answering questions.

Lorna added: “Education is the key to success. I am a bit of a stats girl and love the figures the core of learning gives us.

“If you see something undertaken as a demonstration, within two weeks you are likely to retain 30%. If you attend a hands-on workshop and simulate the real thing, you are likely to retain 90%!

“So seeing exciting things at an Expo is to inspire and to attend a class is all about being guaranteed to have the skills to grow your business.”

ody Photography Owned Image. Do not use without permission. Publication on social media is accepted along the terms that Samantha Moody Photography is referenced.

 

 

 

Read More
Blog

2013 Photo shoot 3 Day Workshop – Colour Aberration

Colour Aberration Photoshoot Workshop

In September our 3 day Photoshoot workshop

class produced some of the most incredible images.

Thank you to our guest speakers who were

instrumental in helping the team to achieve such

an amazing outcome.

There has already been an enormous amount of interest from around the world.

This talented class will also have access to these incredible images for marketing and in

salon promotions.

Go to our Collections page to see the amazing Colour Aberration images.

The team: Mentored by Lorna Evans- Ainsley Winnell – Ashlea Aitken – Kyleen Phillip

Connie Giaquinto-  Connie Raniolo Jena Pinn – Kyanne Wagensveld – Toni Ratcliff

Nicole Habenschuss- Stecey Poson – Tiffany DeCaux

Photographer Peter Coulson

 Make-up : Caroline Olweny                Stylist : Elaine Marshall
Read More
Blog

Salon International London

Recently I experienced my first trip to Salon International London.

It was a great privilege to be on stage for GHD. My four models looked stunning dressed

in gowns which were provided by talented Australian designer Adrian Bressanutti.

While in London I managed to squeeze in a private workshop for the prestigious group

of salons called Eleven. What a fantastic and fun group of Hairdressers…

Read More
Blog

GHD – Look & Learn Perth

I had THE BEST welcome to Perth when I went along to the last ghd hair show with the vivacious Melissa Maier!
So many hairdressers had come along to be inspired – at the invitation of Robert Kovacs – for which thanks will never be enough. His beautiful team gave me a welcome to remember.
Lewis had put together a fantastic team of an overwhelming 178 hairdressers to help put on our look and learn workshop. Never before have I appreciated the technology that a microphone can offer!
Melissa Maier showcased some beautiful make up and Mariana Hardwick dressed my beautiful models in her amazing gowns…

 

Read More
Blog

Gary Bigeni unveils Spring Summer collaboration

Melbourne’s Blackprojects Gallery was the place to be a few short weeks ago for the exhibition – Art & Design – where designer Gary Bigeni unveiled an edited version of his Spring Summer collaboration with Melbourne based artist, Matthew Johnson.

Gary dressed models in spring and summer designs and showcased them in front of Matthew’s large scale artworks to create an effect of clashing prints, colours and 3D effects.

Colour is not something to be afraid of. Gary’s designs and Matthew’s artworks are stunning and just pop with colour so I wanted to create something that was really wearable and captures that spring summer feel. There is definitely a street style element happening here. The style isn’t beautiful and perfect in the traditional way, the beauty is in the technique of the braid which we’ve broken and roughed up. It’s sexy but not perfect.

Creating a good foundation and getting the braiding technique right is key to this look, so use Redken Guts 10 section by section all over the head to build it up and then don’t rush the braid. Take your time to make sure it doesn’t buckle or bunch, and to help it keep its position. You can always add extra texture at the end.

Read More
Blog

Sydney Secrets Unlocked Workshop

Travel. Seek. And you shall find…
That’s exactly what three of my latest students did to catch their seats for Secrets Unlocked – Sydney.
Just as I was waking up in my hotel room and gathering my thoughts for the workshop, two stylists – keen to notch up their long hair styling skills – were taking on a four hour road trip to be at my class. Another, was touching down at Sydney Airport after a flight from New Zealand – ain’t no mountain high enough, no valley low enough and ultimately no river wide enough to keep these girls from learning, I can tell you!
The venue for the three day workshop was the School of Skin Care at Pennant Hills. These students were an awesome force and by the end of the course, they were weaving and braiding and crimping and smoothing like there’s no tomorrow and not much left of today. Nothing was going to stand in their way of getting the ‘heads up’ when it came to long hair styling!
Read More
Blog

Brisbane Secrets Unlocked Workshop

I’m a great believer that learning should be fun, and I couldn’t ask for more from the team of stylists booked onto my Secrets Unlocked three-day long hair styling workshop at the Brisbane School of Hairdressing.

Not only were they hungry to learn amazing updos and dramatic designs but it turned out that my masterclass members could also, in fact, be Masterchef contenders as the girls baked cakes to keep the group’s energy at an all-time-three-day high!

And what better way to burn off the cakey calories … than with some moving and a-grooving! Wonder what the Australia’s Got Talent judges would think of the team and their hairbrush microphones??! Check out the video!

Laugh YOUR way to learning with the next Lorna Evans Education Secrets Unlocked workshop. Visit the website www.lornaevanseducation.com.au for details of the course in your area.

 

12